Present bias is when a person shows a preference for reward or return now, rather than waiting for it to occur later.

Synonyms: immediate gratification, immediacy effect, present focus bias



(1) preference for an immediate reward

(2) disregard for long-term costs or benefits, even when more favorable


If there is a significant chance that the reward will be lost in the future, then taking it now is reasonable.


Associated attitudes may include:

(1) impulsivity

(2) procrastination

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