Sometimes too many choices can feel overwhelming.
(1) A person is exposed to many choices.
(2) The person cannot choose or feels overwhelmed.
(3) When given a much smaller number of choices the person performs better and is more satisfied.
This does not apply to all situations or people or products.
(1) Increasing choices can be counterproductive and is associated with higher costs.
(2) A smaller number of choices may be more effective.
(3) Greater choice does not always translate into greater user satisfaction.
To read more or access our algorithms and calculators, please log in or register.