There are 4 main types of attitudes that people have towards nature, risk, and risk control. These affect the kinds of risk messages that a person hears and the probable response.
Man's Relation With Nature
Who Should Decide on How to Handle Risks
victim of nature's whims
why bother, since it doesn't make any difference
can be controlled with enough rules
need to make nature submit (triumph of the will)
exists as a fragile balance that can be easily disrupted
consensus of the entire group (collective)
A person often will find that one approach makes perfectly good sense, while the others are foolish or doomed to fail.
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